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                the poducer


                Paola. In her own Words.
                One of the most talented artisanal
                Lambrusco producers in Italy today.

                Picture

                "I never liked the idea of things being immutable. Or the foolish way of thinking, mistakenly, that tradition is a static entity, disregarding that it comes from change that eventually turns to outcome. Isn't it true then that perhaps nothing is static? That instead, everything is in motion?

                Therefore nothing can be irremovable, because if it were, it would lead to monotony. And monotony holds no love and desire to create, no vitality, no desire to complete, no progress and improvement, or the ability to question oneself and to see the shattering of overbuilding that causes this, just think of the fine distinction created around Lambrusco, which always had to fight certain obstacles and preconceived judgments from foolish specialized criticism that considered it a lesser wine, reducing it to comparison with "rich" products from other parts of Italy - which for decades seemed to be the only reference point to "attach importance" to the word wine.

                It would get Lambrusco to be considered as little to nothing by the national market, while its creators' innovation and evolutionary, sharp way of thinking led it not only to remain the wine of true tradition of this region's wine-making, but also to reach the prestigious recognition as the wold's best selling Italian wine.

                For me this product represents the very image of the family atmosphere that I breathe at home, and the scents of the singular, incomparable cuisine that characterizes us, fragrant with serene intimacy of home, nurtured by good, simple but lively deeds, sparkling and loving that distinguish our Emilian behavior. The messages are so intimate, real, strong and somewhat revolutionary that I wish they could be perceived by the world and anyone who opens a bottle of Lambrusco.

                Although I'm not revolutionary by nature - quite the contrary - I realized that perhaps it's time to being being revolutionary; to assert with confidence the commitment it takes to produce a good bottle of Lambrusco; to define its true role in the national context of wine.



                This would take strong action, not so much to emphasize that we are the best or most talented winemakers in Italy, but to exhibit everything that we created over the past half century of this wine's history the way it deserves, devoting ourselves to appreciating the experience we've gained in the vineyards and wineries.

                This would allow us to satisfy a market that has repeatedly changed its tastes in the course of all this time - an evolutionary process that has also meant being able to fight many obstacles and prejudice within those very wineries. These are wineries that greatly struggled to introduce minimum experimentation and innovations that, as the daughter of a tradition practiced in this beautiful area not yet appreciated the way that it deserves, I personally felt were invaluable as part of a wine-making family tradition that remained static for too long.
                I say this for a reason: for over fourteen years, I've been part of the Trusteeship Council of the Consortium of Lambrusco where I always fought a personal crusade that raised the level of communication and the image of Lambrusco - not so much to move up the popular-social concept that always held the image of this wine, but to put the Lambrusco at the forefront of world oenology because of production challenges, quality and numbers, being a singular wine, territorial, incomparable, worthy representative of this region.

                A region that characterizes the Italian style more than any other. To change therefore, while staying consistent with the typology of farmers' production, keeping the best that the culture offers alive and getting rid of the useless. At the same time, to pay attention to every detail that relates to the past and every small change connected to the future.

                I never lacked this attention.

                In my eyes, this winery also holds great sentimental value and its history is one with mine. The history too is the daughter of my father, who bought the winery in the late sixties, when I was just a little girl. More than anything, he wanted to meet the fruit, vegetable and wine needs of the restaurant, which he already had in Sant'Illario d'Enza.

                I grew up in this winery, sometimes finding myself among the stoves and the steel tanks of the cellar, other times among the taglierini and must or among the rows of the vines and the restaurant tables that we sold many years later.
                When I became an adult, staying in the same place where I grew up seemed to make sense. This is my home and any sacrifice I made or anything I will have to give up will never take me away from here, or change my love for these four walls and these fifteen acres of vineyards.

                This is where I became a winemaker and married my husband Marco, who works with me. This is where I watched my son Luca grow up; and my daughter Monica, who is completing her last year in Oenology, at the University of Milan.

                As you can see, everything is in movement here and measured by the farmer's mentality of the past: everything is split between the past and the future.

                And I find myself moving forward: tough, stubborn and determined, giving voice to what I feel inside, trying to speak the right words and pass on all of the good and the useful that this territorial tradition of Emilia has to offer, as well as the beauty of our Lambrusco."

                - Emilia and Romagna: Lands of wine and diversity, 2010

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